Jack Welch was quoted saying “If you don’t have competitive advantage, don’t compete.” I know he’s a really smart guy but I’m going to disagree with him on this one. We’ve talked about ways to get in front of clients while ‘not-winning’ their work. It’s time to focus on using that time-out period to check out the competition. Use the time during a losing streak (waiting/strategizing/hiring/planting seeds to win) to size up your competition. What are they presenting and winning with? How can you counter